759 North Lakeshore Drive; Lake Junaluska, NC 28745


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(828) 712-5578

Why You Should Use An Independent Realty Firm

Wednesday, August 19, 2020 9:58 AM Independent realty firm, realty firm, Lake Junaluska realty


A home is most likely one of the largest investments you will make in your life. While it might be tempting to reach out to a national real estate brokerage, consider putting your trust in the local experts at Lakeshore Realty.

When it comes to realty firms – local is better. In a recent Leading Real Estate Companies of the World  (LeadingRE) survey of 3,000 homeowners, 88% percent stated they preferred working with a broker from a “well-known, local real estate company.”   Here are just a few benefits to staying local with Lakeshore Realty when buying or selling your home:


Locally-owned firms are highly invested in the community they serve and have the best interest of their consumers in mind. Lakeshore Realty is no exception.

Our owner, Phyllis Robinson, is a western North Carolina native and has called Haywood County home for more than 45 years. As Lake Junaluska’s only onsite realtor, she is passionate about our community, our residents, and all our real estate needs. Lena Wilson, our broker, has lived in Lake Junaluksa for 28 years. Along with her husband, she had bought, sold, rented, and remodeled Lake property – giving her first-hand knowledge of area real estate.

It is this personal experience that allows us to fully understand the real estate wants and needs of Lake buyers and sellers. We are in touch with and passionate about our community, making us able to serve our clients well. 


Local firms are able to employ marketing strategies that are more in line with local market conditions, achieving better results for both buyers and sellers. Since we don’t have to run ideas or strategies through corporate headquarters, we’re able to respond to changing market conditions quickly.

At Lakeshore Realty, we will personally meet with you to discuss market trends, comparable sales, and create a marketing plan to get you the right purchase price for your home. Using digital and print media, we give your property the listing attention and promotion it deserves. We care about your sale and the community, something that has made us the areas number one real estate company. 

Neighborhood Knowledge

While prospective buyers can find countless amounts of information about a home and its community online, nothing beats the intel of a local area expert. In today’s market, you need a real estate company with experience in this special community. Our local brokers know the in’s & outs’ of this special community, and whether buying or selling, we will strive hard to serve all your real estate needs. Since we focus all our energy into the community where we work and live, we can develop customized plans and provide extraordinary customer service. 

Culture of Giving

When a real estate brokerage stays local and is committed to positively affecting its hometown, it expresses the belief in the value of the community and an investment in its success.

For more than 20 years, Lakeshore Realty has believed in giving back to the Lake Junaluska community. Housed in the Bethea Welcome Center since 2007, we help welcome our visitors to the region. The Center provides many seasonal and year-round opportunities for  volunteers to give of their gifts and talents as “our hands are God’s hands to equip and serve.”

Grounded in our community, passionate about giving back, and able to provide multifaceted local data and marketing, it’s clear why Lakeshore Realty continues to be a success. As Lake Junalusha’s ONLY on-site real estate company, we’ve proven ourselves to be a trusted part of the community. Lakeshore Realty knows the ins and outs of this special community and will do everything we can to serve you in your real estate needs. To learn about the advantages of our local, independent real estate firm, visit us online or call (828) 456-4070 today!